In retail and convenience stores, how can you take advantage of spring events to generate additional sales with our french jams ?

Why do additional sales for this spring season?

Think you don’t need to do follow-up sales in spring? Think again!

Spring events are perfect for cross-selling:

• There are opportunities to attract tourists from France and abroad, and visitors from other regions, who will be looking for souvenirs to buy in your stores. In some towns, festivals, carnivals, swap meets, etc. bring in many visitors in high spirits, ready to consume.
• Easter is a great time for families to get together and buy something to enjoy at breakfast or a family meal.
• We treat ourselves at the table to make the most of long weekends: we take the time to have a good breakfast – in a gourmet way! – and enjoy long meals

Opportunities not to be missed for lack of preparation!

So do you have everything in your cheese dairies, bakeries,, wineries and grocery stores to encourage impulse buying and opportunities to take home souvenirs?

In-store additional sales for the Spring season?

Chocolate: the star of spring with Easter!

According to La cité du chocolat magazine, 90% of French people eat chocolate, whether it’s powdered chocolate for a nice hot chocolate, chocolate candies, chocolate bars, cakes…What about people in your country ? 

Take advantage of this opportunity to showcase all your chocolate items, morning foods (bread, juice, milk, fruit…), as well as your sweet and savory break treats!

At Maison Andrésy we’re offering several chocolate items for extra sales this spring:

• our chocolate-hazelnut spread (large and mini jars)
• our Chocolate powder, in 1kg jars for those with a sweet tooth, and in individual pouchess for the more reasonable.

Confits and chutneys : for meals with family and friends

Why feature confits and chutneys in your store?

The spring season brings families and friends together for meals. Many choose confits (the french chutneys) to accompany their dishes to add a touch of sweet-savory flavor. Their acidity and sweetness are the perfect complement to meat, fish and seasonal vegetable dishes.

At Maison Andrésy we offer you the opportunity to highlight our confits for additional sales:

• Onion confit
• fig confit

What can you tell your customers about Maison Andrésy confits as an upsell?

Sales promotion is all very well, but perhaps you’re wondering how to advise your customers about our products?

How about a focus on confits? These are festive products par excellence, but many people are still unfamiliar with them.

Here are the characteristics of our confits:

Andrésy Instants fig confit

Fig confit is a traditional French recipe!

It involves cooking purple figs from southern regions with cane sugar, vinegar, salt and pepper.

The fig is thus sweetened and salted.

Fig confit can be eaten with foie gras and cheeses – excellent with goat’s cheese!

Our confits can also be used in mini aperitif toasts, verrines and plate decorations;

Above all, their 46g format allows everyone to choose their own recipe and avoid food waste!

How to get more customer traffic on your networks? And how can I order our products?

How about offering them a great product visual via social networks?

The product visual is important, because people who are curious or seduced by the image will come straight to you to buy the products they saw on Instagram or Facebook.

Need some inspiration?

• Via instagram : @maisonandrésy

• Via linkedin : @maisonandrésy

By the way, do you have these  Andrésy Ancienne and Andrésy Instants products in store? How can you order them?

You can contact us by :

• Phone for direct, personalized advice: +33 (0)1 39 75 14 55
• Mail for flexible ordering, whenever you want: hotellerie@confitures-a-lancienne.fr