In the competitive world of hospitality, creating a memorable experience for customers has become a key challenge.

Every moment of consumption – breakfast, brunch, tea time, snacks, aperitifs – is an opportunity to leave a lasting impression. But how can we effectively differentiate ourselves from other players in the sector?

Maison Andresy, an artisan confectioner since 1952, offers tailor-made solutions to meet your customers’ expectations with taste, elegance and authenticity.

At SIRHA Lyon 2025, Maison Andrésy is offering an immersive stand where each room illustrates key consumption moments.

In this article, find out how our House of Excellence can transform your F&B offerings into true gastronomic signatures!

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Breakfast: how to make it a special moment?

Question: Do your guests remember your breakfast or do they see it as ‘just a buffet’?

Breakfast is often a guest’s first impression of their stay. However, in a saturated hotel landscape, many offerings lack authenticity and identity. How do you stand out from the crowd?

 

Maison Andresy’s answer: add a touch of local craftsmanship and refinement!

 Since 1952 (yes, we are one of the 2 oldest professional jam makers in France!), Maison Andrésy has been making your breakfast sublime with its artisanal jams, always made in copper cauldrons and made from fruit rigorously selected from the best French terroirs.

Whether it’s timeless flavours such as Strawberry, Apricot or Bitter Orange, or original creations such as Vanilla Pear, Seedless Raspberry or Clementine, each jar becomes a signature and so does your breakfast offering!

You’ll also need honeys, maple syrup, artisanal chocolate spread and French-style condiments: Dijon mustard (fine or coarse?), ketchup, mayonnaise? All these recipes are also available, with the same attention to taste and the same elegant packaging.

With adapted formats (individual mini pots or pots to share), these jams and condiments are elegantly presented on your buffets.

The result: your customers will enjoy a breakfast that combines refinement and indulgence, perfectly in line with the expectations of 4* and 5* hotels.

Brunch: a gourmet experience with a difference

Question: Does your brunch attract locals as well as residents?

Brunch is much more than a meal: it’s a social experience that appeals not only to hotel guests but also to local residents. However, in their eyes, it can sometimes lack creativity or distinctive elements – and you’re missing out on a perfect opportunity to win the loyalty of a demanding and increasingly well-informed clientele (thanks to Instagram!)…

 

Maison Andresy’s answer: A bespoke range of flavours to discover at our immersive area in Sirha Lyon 2025

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At the SIRHA Lyon stand, Maison Andresy will be offering ideas on how to make your brunch an event not to be missed, in an immersive, made-to-measure space!

Imagine a buffet of high quality, traditional or creative French jams and compotes to meet your customers’ expectations:

  • Artisanal compotes: beautiful pieces of fruit cooked in a copper cauldron, just like at home, in individual formats or to share – a healthy and elegant way to enjoy!
  • Surprising jams such as green tomato or black cherry tonka bean, or tea and rooibos jellies, ideal for sweet and savoury dishes, and even cheeses!
  • And our condiments in French-style recipes, of course! (no sweet mustards or mayonnaise here!), in individual jars to give you the choice and avoid food waste!

By incorporating these products into your brunch offer, you can ensure an experience that appeals to your customers’ taste buds and emotions, while enhancing the identity of your establishment.

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Tea Time : How to create an elegant and memorable gourmet break?

Question: Does your tea time appeal to lovers of refinement and sweetness?

Tea Time is a time for relaxation par excellence. But it can easily fall into banality if it doesn’t tell a story or offer a subtle balance between indulgence and elegance.

 

Maison Andrésy’s answer: A tea that exudes French savoir-faire!

On the immersive stand at SIRHA Lyon 2025, we will be presenting products specially designed to enhance your tea time:

  • Mini jars of delicately flavoured artisanal jams, perfect to accompany a tray of pastries or scones, in a format that allows your customers to choose the recipe, while respecting the quality they expect and their environmental values (no waste, all packaging recyclable, local production in France!).
  • A top-quality chocolate powder for a comforting, old-fashioned hot chocolate – for those who love the indulgence of tea time, but not so much tea…
  • Gourmet compotes to add a fruity, authentic touch to your offerings – the ‘healthy’ touch next to pastries…

With these products, we want you to offer your customers an elegant moment of comfort, rooted in French tradition, but resolutely modern in its presentation!

Snacking: What if your offer became a key asset in attracting gourmets?

Question: Does your snacking offer meet the expectations of busy but demanding customers?

Snacking is no longer just a quick fix: it has to be high quality, balanced and tasty to meet consumers’ new expectations.

Maison Andrésy’s answer: French-style snacking that makes a difference

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Maison Andrésy offers tailor-made snacking solutions with :

  • Jams in mini pots for sweet or savoury snacks.
  • French-style condiments, perfect for top-quality sandwiches or wraps, kebabs & meats, fish & chips, etc.
  • For Cheeses recipes & French confits, for a So Frenchie touch to your cheeses or charcuterie.

These products combine practicality and sophistication, transforming snacking into a gourmet experience that appeals to busy but demanding customers.

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Happy Hours: How can you make your aperitifs unique and memorable?

Question: Do your aperitifs really stand out?

Happy Hour is a unique opportunity to surprise your customers and build loyalty. But in a context where competition is fierce, your aperitifs must offer something extra.

 

Maison Andrésy’s answer: Products to enhance your aperitifs

In the Happy Hours area of the Maison Andresy stand at SIRHA in Lyon, discover :

  • Mini jars of confits, jams, honeys, maple syrup to enhance your charcuterie boards and terrines.
  • Artisanal preparations, ideal with mature cheeses.
  • Individual jars of french condiments to add a touch of originality to your platters.

With these products, you can offer your customers a convivial, authentic and high-quality aperitif experience.

Why visit the Maison Andrésy stand at SIRHA Lyon 2025?

With over 70 years of experience in the hospitality industry, Maison Andrésy is the partner of choice for hoteliers, restaurateurs and retail decision-makers.

Its immersive stand at SIRHA Lyon is designed to inspire you and show you how to transform your consumption moments into truly memorable experiences.

Dates : From 23 to 27 January 2025
Booth: G2 A16 – Gallery 2

 

So, are you ready to sublimate your gourmet moments by visiting us at Sirha Lyon 2025?